Chronology

Dear flower enthusiasts, hobby gardeners and horticultural professionals


With an internatioal presence for many years, and a presence in Germany for over 50 years, ASB Greenworld has been synonymous with quality garden products to meet the highest of demands. "ASB” stands for "Aurenz-Spezial-Blumenerde" (Aurenz specialist potting soil) – the first product I marketed in the 50s as a one-man business.

"Growth is our strength" is the mission statement adopted by ASB Greenworld and is applicable to both products and company alike.

The continual growth of our company has established us as one of the leading producers.

Yours, Helmut Aurenz

Milestones of the corporate history

From the foundation in 1958 in Ludwigsburg/Germany – up to date.

2013

The Head Office in Germany moves from Ludwigsburg to Stuttgart (Weilimdorf).

Blau
 

2012

Construction of a further production plant in Ferndale, New York/USA. Production and warehouse building: 18,000 sq.ft. (1,700 m²) - Exterior storage capacity: 4 acres (16,200 m²) – Entire site: 54 acres (218,500 m²)

2012
 

2010

Sembach near Kaiserslautern – A new soil production plant supports the ASB – logistic- network: 9.4 acres (3.8 ha) factory premises - 21,528 sq.ft. (2,000 m²) production hall, offices and employee facilites.

2010
 

2009

Fertilizer Plant Soltau: Installation of a new extruder for fertilizer sticks. The Engine output is 150 kg/hour, which means a triplication of the previous output.

 

2008

Michaela Aurenz, daughter of the founder of the company, is appointed on as Managing Director by ASB Greenworld Helmut Aurenz GmbH on 1 January. At the same time, she acts as a member of the ASB Group management board.
Completion of a new peat screening system in Estonia for the fractionation in fine (0
0.4"), middle (0.4” 0.75") and coarse (0.75” 1.5") material.

Pte Sapin / Canada – construction of a new production hall of 43,056 sq.ft.(4,000 m²) and of a repair shop for equipment and for machines of 10,764 sq.ft.(1,000 m²).

2008
 

2007

New bark screening facility in Žár/Czech Republic. Attending trade fairs for the first time in Dubai (March) and Foshan, China (December).

2006

Installation of 5 state-of-the-art packaging machines together with 3 stack palletisers in Neustadt.

2005

With the assembly of the fully-automated mixing systems and feeding hopper for potting soils and substrates, starts the modernization in Neustad.

2004

SAP is introduced in Germany.

20004
 

2002

The outdoor storage area in Mt. Elgin/Canada is extended by an additional 4.9 acres (20,000 m²).

2001

A new production building is constructed in Estonia with investment in 4 new packaging lines.

1999/2000

September 1999: Purchase of land (42 acres / 170,000 m²), in Bobitz near Wismar. Production at the soil and bark site in Bobitz starts in February 2000.

2000
 

1998/1999

December 1998: Acquisition of an approx. 19 acres (77,000 m²) former commercial site in Rettenbach­Frechenrieden/Allgäu for the storage of bark and sawdust. In early spring 1999, the converted plant in Frechenrieden begins the production of potting soils and bark products.

1999
 

1998

During the spring, the potting soil plant in Westpoint/ Virginia, USA (Total area 9.2 acres/37,200 m², production and storage hall 46,300 sq.ft./4,300 m²) included into the ASB logistic network.

1998
 

1997

20 June: opening of the production plant in Pärnu / Estonia.

1997
 

1995

Opening of the production plant in Žár near Budweis/Czech Republic on a production area of 44.5 acres (180,000 m²) with a 53,820 sq.ft. (5,000 m²) production hall. Establishment of a production plant in Estonia with a raw material area covering 1,236 acres (5 million m²).

1995
 

1993

Expansion of capacity in our fertilizer plant in Soltau-Lührsbockel.

The production hall of the plant in Valdosta/ GA is doubled in size to 4.2 acres (17,000 m²).

1992

Opening of the second Canadian production plant in Mt. Elgin/Ontario with 2.1 acres (8,500 m²) of production area and warehousing space.

1992
 

1989

Opening of ASB Greenworld Ltd. in Valdosta/Georgia, USA with 80,729 sq.ft. (7,500 m²) of production area.

1989
 

1988

Acquisition of a cotton farm in Valdosta/Georgia, USA (371 acres/1,5 million m² in total) for the production and packaging of bark products and potting soils. Acquisition of the Château de Ste. Preuve et Barive estate, Northern France with over 1,235 acres (5 million m²) of agricultural and forestry land.  

1985

Relocation of the polyethylene plant from Eisenharz to Neustadt. Transfer of the 4-color flexographic printing press to Neustadt. Installation of a Kiefel extrusion system and a 6-color one cylinder flexo­graphic printing press.

1984

Assembly of a fully-automated, robot-controlled material feeding and blister line in Soltau for the production of fertilizer sticks.

1983

Construction of new production/ware­housing facility and a central workshop in Neustadt totalling 6,2 acres (25,000 m²). Installation of 8 more palletising lines with live storage racks and rack feeders with space to store an additional 6,000 finished pallets.

1981

Take-over of the trade name “Grünland” from Hoechst AG on October 1st with a range of fertilizers and pesticides newly developed by Hoechst in 1980. Acquisition of the “Dyckerhoff” peat plant in Neustadt am Rübenbergen with an extensive area of peat bog (2,718 acres/11 million m²). Planning ASB new head office in Ludwigsburg-Tammerfeld, with the contract awarded to the Züblin Company. Installation of a fully-automated liquid fertilizer filling and packaging line for 500 ml and 1 litre bottles with an average hourly capacity of 6,000 bottles at the Soltau fertilizer plant.

1981
 

1980

Conversion to fully-automated production and palletising equipment at all production sites. Awarded the “Golden Zuckerhut” by the food trade magazine Lebensmittelzeitung.

1980
 

1979

Opening of the production and storage hall in Pointe Sapin, Canada (180,000 sq.ft./17,000 m²).

1979
 

1978

A peat and soil plant is established on a site of 2,471 acres (10 million m²) in New Brunswick (Pointe Sapin), Canada.

1976

Enlargement of the production site in Neustadt by an additional 1.24 acres (5,000 m²) to make a total workshop space of 2.48 acres (10,000 m²) . Establishment of a plastic film plant in Eisenharz/Allg ä u with polyethylene-extrusion systems and a 4-color flexo graphic printing press.

1976
 

1975

Construction of a fertilizer plant in Soltau with production facilities for plastic bottles and canisters with simultaneous automatic filling. Purchase of a peat plant in Neustadt a. Rübenberge/Germany (2,718 acres/11 million m² of peat bog in total).

1975
 

1972

Acquisition of a nursery in Pleidelsheim, Germany with 17,200 sq.ft. (,600 m²) of greenhousing area. Opening of the ASB plant and garden center in Pleidelsheim with 8,600 sq.ft. (800 m²) of sales area.

1971

Acquisition of a peat plant in Soltau-Lührsbockel with 321 acres (1.3 million m²) of land plus 173 acres (700,000 m²) of leased land.

1971
 

1964

Relocation of production from Neckargröningen to Eisenharz/Allgäu and the introduction of a fully automated potting soil system.

1964
 

1962

Purchase of 11 acres (45,000 m²) of peat bog in Eisenharz/Allgäu, Germany.

1960

Construction of a new plant for producing potting soil in Neckargröningen, Germany.

1960
 

1958

Establishment of potting soil mixing plant in Ludwigsburg, Germany.

1958
 
Senator h.c. Helmut Aurenz

Senator h.c. Helmut Aurenz

 
 
Geschichte

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